Thursday, May 5, 2016

Final

“Seen by many, known by few”

We were asked to watch a Ted Talk by Monica Lewinsky  and answer the following questions;
  • How does social media desensitize? 
  • How can compassion displace shame in social media? 
  • What are you prepared to do?
How does social media desensitize:
In Monica's talk she made a statement, "Seen by many, known by few".  Social media does just this!  It desensitizes by making things seen by many, secret acts or mistakes or sometimes even false, invented judgements against others are seen and posted and shared and spread.  There is alway an individual behind the desensitizing that we would understand if we would change the ‘known by few’ to known by me. Understood by me. 

When I think of the word desensitize I think of how the government a long time ago used video games to desensitize soldiers to life and killing so they would be able to kill in the war.  Before that point when faced with hand to hand combat it was hard for many of the soldiers to kill, so the military trained them by desensitizing them to human life by having them graphically kill while playing these games.

Today we face the same type of desensitizing but on social media.  When someone makes a mistake or has secret acts or sometimes even false, maliciously created stories and attacks are directed at individuals and/or groups of people.  Just like in the case of the soldiers being able to become desensitized into killing easier, social media can do the same thing -desensitizes us by, as Monica said in her speech, we are "Seen by many, known by few".  People forget that behind that story is an individual, an individual that may be hurting because of the 'sharing', spreading of stories whether true or false it doesn't matter.  When the word is spread through social media, people make judgements as they sit behind a digital device and it becomes impersonal, they forget or don't care that this is a real person behind the story.

How can compassion displace shame in social media:
I think it needs to begin with each of us putting ourselves in the others persons shoes -- thinking first about placing ourselves in the situation and truly evaluate how we would feel if we were that person being shamed.  Take away the desensitizing by humanizing the situation again. Change the 'known by few' to there is a real person behind the problem.  That doesn't mean we need to agree with what someone is doing (like in Monica's case, what she and President Clinton did was hurtful) But we shouldn't gang up on people when they're down.  When I see someone that others are picking on I stand up for them.  I think of how I would feel if I were them and how would I want to be treated.  None of us start off in life wanting to make mistakes.  Our human nature, beginning from the time we are born, is full of love and the desire to do good. It isn't until life hits us hard a few times that we begin to change.  We start off wanting to do good and then sometimes allow ourselves to feel deep hurt or anger.  Compassion in social media can start with each of us.  I personally don't like a lot of what I see on Social Media so I don't use it a lot.  People immediately judge posts.  I have seen compassion in SM when people use it to post POSITIVE ideas, help for others in need (financially or otherwise) videos that are uplifting and character building and hopeful.  Quotes that inspire.  Unfortunately according to a recent study I just read, we a a people in general usually have a tendency to follow negative stories instead of the positive ones.  In part because we want to know how the negative situation turns out and the positive things leave a peaceful feeling so we don't spend as much time looking into it.  I have to hope that this is again due to our human nature from the beginning where we want to do good and some of us want to make sure others are ok but unfortunately I have other people too that like to wallow in the misery of others.  

What I am prepared to do:
I have never and will NEVER attack others on SM.  I have witnessed suicides from individuals I've know that were attacked and cyberbullied.  I think positive comments begin with our own selves.  Our minds are powerful.  I know that when I think positive thoughts about myself and others my life is happier too.  I recently started a positive 'clicker experiment'.    

I believe that one person CAN make a difference.  Its begins with us.  If we make a stand to be kind to others and respect the opinions and mistakes of others.  Love the person even if we don't agree with what they do.  Accept them for who they are.  I choose to let people be themselves and love them for who they are and I hope they will do the same thing for me when I make mistakes myself.  

We need to start with ourselves.  We need to forgive ourselves for the mistakes we’ve made.  For not being perfect.  Knowing that we can do better the next time.  That life is full of chances to learn and to grow so giving myself a chance to recognize the good and positive things I do is the place I need to start.  Changing the feeling of being too hard on ourselves personally for our past mistakes is where it begins.  I started a ‘clicker’ campaign with myself, where every time I think about something positive I click this hand counter that I wear around my neck.  My goal the first week was to get 100 clicks each day.  Forcing myself to consciously notice the positive things in my life.  After I started this my mindset started to change a little.  I felt a little better.  I noticed the really good things and the simple little good things, more easily.  The things that made me happy more often.  It started to become easier to notice good.  I started to think a little different.  To feel a little different. Better. A little better, more positive about my life.   It has always been easier for me to be nicer to everyone else, rather than myself.  But by allowing myself to mentally enjoy the positive things in my life, the simple little good things, I am stronger, more able to lift other people in my life in a positive way, like I enjoy doing.  I have found that when I look for the good and positive things about other people and try to help them, mine life becomes more positive too.  I forget things I should forget and begin to notice and feel the positive. Feel the positive.  Notice and enjoy the simple and great things in my life.  

I am prepared to continue to notice good things about other people and tell them.  To notice the hurt and move and take action to help to change that.  We can make a difference in our own lives and others too.  I am just one person, but one person can make a difference in one  persons life, then maybe two, or three… Monica Lewinsky is just one person that is speaking to many, helping everyone to understand how she was ‘seen by many’ but really ‘known by few’.  I love that statement. Something I realized is that we all have life experiences that make us who we are right now today and that  once we take the time to understand why someone is the way they are, to get to ‘know’ them a little, we can understand them and then begin to love them for who they are. Noticing the positive things about them and learning from them ourselves. The anger or hate and judgement can be gone if we stick love and little more understanding and patience with ourselves and others in its place. Social media is a ‘fake’ a ‘virtual’ life most of the time that desensitizes us to real life and each other.  Face to Face is the best way to gain true understanding of who someone really is. Then the 'known by few' could change. In order to replace shame with compassion in social media we all need to turn off the desensitizing digital device and go support individuals in person when they are struggling and need help, instead of sharing the story and doing nothing personally to help. 

Wednesday, May 4, 2016

Rubric Clarification on FB Final

(This Rubric was also added to my original Social Media Campaign - Final post, but I wanted to make sure it was visible to Mr Young)

RUBRIC:

1. Majestic Homes Utah Inc. Official Facebook Page
 


     The Facebook page I created is for a local home building company that I've worked for nearly 5 years. Its called Majestic Homes, based out of Riverton, UT. They've been around for over 25 years and survived the financial recession in 2008. Although business has picked up since then its still not producing like it did before the crash. They have great customer relations and most of their business comes from referrals. I figured if they had a Facebook along with their website, they would be able to reach out to more people and hopefully increase home sales.






     So after the first month with out advertising I started to realize that the page wasn't going to be enough by itself. Although Majestic Homes has been around for over 25 years so they're know widely to the public. So I decided to start up an ad campaign that would hopefully get our name out their to the new and younger audiences. This ad Focused only on mobile devices such as cellphones and iPads. 








    This test ads has been running for a little over three days now and I've been pretty satisfied with the results. Our calls tripled and we already had potential buyers visit homes for sale. In three days we've reached 6,381 people with 17$ spent. Today Im putting out a new ad that will target desktop as well as mobile news feeds.


    My next goal will be to update http://www.majestichomesutah.com/ which is Majestic's website that hasn't been updated in 4 years. Hopefully once this is updated customers that we have reached through Facebook marketing will be able to go to our site and see current homes and land lots for sale with further details regarding location and price.


2. Campaign Plan Includes FOUR MARKET PERSONAS (people-types targeted for clicking)

18-25 year old newly married males and/or females attempting to build their first home, but they are in an income bracket that allows them to build a more custom home.  They also are individuals who have parents and siblings who are looking to build homes that they can refer us to.

25-44 year old couples looking for their 1st or 2nd home. They want large lots with multiple rooms and bathrooms to accommodate their growing families. They are in the middle to upper income bracket and want to build a custom home designed to fit their needs and family.

45-60 year old males and/or females looking for their final dream home.  They are wanted to build a home with all the bells and whistles, one that they can retire in someday.  Some will want small lots with less upkeep and others with large/horse property type lots.  We will build to suit. 

Remodelers 18-75 year old homeowners that either can't afford to build or have a home that they love and what to have Majestic remodel.  Some are very practical and just want a good deal, others just want their home remodeled and updated and they aren't concerned with the cost.

3. Campaign Plan
I made my page compelling by adding appealing photos and updating the FB status as often as I could, adding new photos of homes that Majestic has built that were given to me by Majestic. I first began with Majestic's old logo and website, then created more interest as my next paid advertisement went out by posting Majestics NEW logo and Website I developed. I liked and responded to comments, and messages that were sent through Facebook.  I checked often with the owners of Majestic to see if they were receiving calls.  I posted photos of a current home they have for sale in Bluffdale, UT along with a phone number of one of the owners that people could call to get more information. (Quite a few phone calls came in about this home! So that was very successful!) I encouraged shares by people I knew were receiving the feeds as well. I used cross-promotional social media sites like YouTube; I included links to videos on YouTube of Homes Majestic previously built on my FaceBook page, along with posting links to the NEW Website I made. I am sending out tweets on Twitter and posting on Instagram the links to the NEW Website. On Facebook I continue to pay for advertising as well.

4. Execution of Tactics
Paid Advertising on FaceBook

1st was'Call Now' - This ad specifically targeted MOBEL DEVICES and their newsfeed - when they clicked on the link it showed and an option to 'call us now'.

2nd Contact us link - this was a contact link promoting the NEW website and targeting both DESKTOP and MOBLE DEVICES. When the link was clicked it would take them directly to my website.

3rd Cover Photo Promotion that encouraged people to like our page so they could in turn follow us.


5. FaceBook Insights Data
I was happy with how many people I reached in my campaign, and it more than doubled with my ad campaign. This part seemed to work well.  I wish that there were more website clicks, but as I continue to add to the site I am hopeful that my next campaign will gain more interest. I plan on posting pictures of the website and projects for sale to gain interest.

I was happy with the boost in people seeing my page, it more than double with my ad campaign.  Profi updates and posts of the new logo received likes and clicks and didn't cost me. So I will try that again with the new Majestic View Estates property that Majestic is beginning soon.

One thing that worked well also was the advertisement of the home for sale. I received feedback from the owners and others who had shared a link to my posts that many people were interested in purchasing the home and called for more questions about it.  

Below I have included some of the charts and insights from FB that I have been studying.  They are helping me know what I should do next. 















6. Summary of Campaign and How it Increased Traffic
Before the campaign there was no digital advertisement for Majestic. Only word of mouth referrals. The social media campaign brought phone calls in to the owners of Majestic.  Dialog/discussions and recognition of the company increased with the younger crowd, as I had planned in my campaign. On one insight chart on FB the campaigns largest audience was 18-24 year old men and the most common device used was mobile devices at 91%. The campaign has increased traffic to Majestic by reaching a younger audience.

7. Self-Evaluation of the Execution of My Campaign
I feel like this campaign was very successful.  I met my goals of updating Majestic Homes in the digital world with the younger crowd. Until I executed my campaign Majestic had nothing on social media along with needing an updated website of their own. I also executed my goal of targeting and reaching the 'younger audience' through social media and on their mobile devices, especially males aged 18-24 who were the largest audience at 26%.  I was also successful in reaching people on their mobile devices, as per FB insight charts it was 91%. My campaign reached 4,180 males 18-24 with 154 post engagements, 151 total page views. My choice to include paid ads more than doubled the activity on my FB page.  I would like to increase the numbers of website clicks and contacts even more, and I think this is attainable if I use what I've learned during this campaign and apply that to my new websites. The posts with he most interest were my profile update posts when I changed to the new logo, and the Bluffdale home for sale post.  The owners of Majestic are very happy with this campaign and have already received phone calls and needed traffic on the Bluffdale home that they have been trying to sell for some time now. I felt like I successfully executed a continuous campaign and haven't stopped working on it, even now still to this day, after this project/campaign is complete for this class. So far THIS WEEK my posts have reached 2,477 with 51 'people engaged', 87 'contact us' ad 1 'website click'.